AI System / SaaS
Club Bot / Velvet
AI-powered nightclub promoter platform — the product and the SaaS behind it
Club Bot started as a custom build for Lauren Rees, a Vegas nightclub promoter moving 500+ people per week across Tao Group venues — Hakkasan, OMNIA, TAO, Marquee, Jewel. She was manually texting every single person, saving contacts one by one to her phone, and inputting info into Tao's system by hand. Club Bot replaced all of that: AI concierge chat handles bookings, guest list signups happen automatically, follow-ups go out on their own, and referral tracking runs in the background. One system replaced an entire manual operation.
Live Preview
Open full site →The Product
ReesVIP
The client-facing product. Lauren's guests visit reesvip.com, browse upcoming events at every Tao Group venue, and get on the guest list in seconds. The AI concierge answers questions about dress codes, venues, and availability — then handles the signup automatically. No more Lauren texting 500 people one by one.
The SaaS
Velvet
Velvet is the white-label platform behind Club Bot. Any nightclub promoter can deploy their own version — their own branding, their own venues, their own AI concierge. One codebase, infinite deployments. ReesVIP was the first. Velvet is the business.
Velvet — Live Preview
Open full site →The Story
One client. One product. One SaaS.
Lauren Rees promotes at Tao Group venues in Vegas — Hakkasan, OMNIA, TAO, Marquee, Jewel. She moves 400-500+ people per week through guest lists. Her workflow before Club Bot: manually text every person, manually save contacts to her phone one by one, manually input info into Tao's system. No CRM. Just her phone contacts and the Notes app.
Club Bot replaced all of that. AI concierge handles the conversations, guest list signups are automatic, follow-ups go out on their own, referral tracking runs in the background. One system replaced an entire manual operation — and freed up 30+ hours per week.
Then the question became: if it works for Lauren, why not every promoter? That's Velvet. Same system, white-labeled, multi-tenant. Any promoter can spin up their own Club Bot in minutes. The product became the SaaS.
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