Live Client Platform + Product Concept
Lauren Rees, ReesVIP, and Velvet
A live promoter platform and the reusable product direction derived from it
Lauren Rees is the client. ReesVIP is the live customer experience: event discovery, automated answers, guest list intake, confirmations, referral tracking, contact history, and promoter reporting. Club Bot was the internal working name for that system, not a separate public brand. Velvet is a separate product concept derived from the ReesVIP build.
Live Preview
Open full site →The Client System
ReesVIP
Lauren's guests visit reesvip.com, browse upcoming events at Tao Group venues, and join the guest list in seconds. The concierge answers repeat questions about dress codes, venues, and availability, then routes the guest into a structured signup. ReesVIP is the public platform. Club Bot was the internal working name used during the build.
The SaaS
Velvet
Velvet is a separate product concept derived from the ReesVIP system. A promoter could deploy their own branding, venues, workflows, and concierge from a shared platform. It is not another name for Club Bot and it is not presented as a second client.
Velvet / Live Preview
Open full site →The Story
One client. One product. One SaaS.
Lauren Rees promotes at Tao Group venues in Las Vegas, including Hakkasan, OMNIA, TAO, Marquee, and Jewel. Before ReesVIP, she texted people, saved contacts, and entered guest information by hand. There was no shared CRM, only phone contacts and notes.
ReesVIP was designed to replace that manual chain. The concierge handles repeat conversations, guest list signups become structured, follow up can run automatically, and referral tracking sits behind the public experience.
The next product question became: could the same architecture serve other promoters? Velvet is that reusable concept. ReesVIP is the live client platform. Velvet is the product direction.
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