Workstream 01
Pearls Farm website
Take ownership of the company website, domain, forms, service information, conversion paths, Search Console, analytics, and the proof vineyard owners need before contacting the team.
Visit Pearls Farm →Farm Labor Contractor + Winery Infrastructure
Pearls Farm
Building the digital infrastructure for a vineyard-services company and its wine brand
2Websites in scope
4+Publishing channels
EmbeddedCompany role
Jordan builds digital infrastructure for Pearls Farm Labor Inc., a farm labor contractor, as its embedded Social Media and Marketing Coordinator. The role covers two websites—Pearls Farm and Prosperando—plus multi-channel content planning, field photo and video, machinery-rental promotion, direct-message handling, and monthly reporting. The work is a connected winery and agricultural marketing operation, not a standalone AI experiment. Access, analytics, lead routing, and proof are being established before paid growth.
The Role
Embedded across the company, the field, and the customer-facing layer.
Jordan reports to the owner and independently coordinates the monthly content calendar, publishing cadence, field capture, website work, direct messages, and performance reporting. That makes the engagement stronger than a site handoff: the digital system is being built from inside the operation it has to represent.
Workstream 02
Prosperando wine brand
Build the reference website and digital direction for Prosperando, connecting the Flores family story, Napa wine positioning, product presentation, and the path toward a compliant production experience.
View the reference site →Workstream 03
Social operating system
Plan and publish across Instagram, Facebook, LinkedIn, and YouTube; capture field photo and video; test hooks and formats; manage responses; and turn seasonal farm work into an evidence-backed content engine.
View Instagram →Workstream 04
Measurement + lead routing
Reconcile contact data, separate vineyard-owner inquiries from job applicants, establish conversion tracking, and report reach, engagement, leads, and growth before the company spends on paid distribution.
View the public contact path →What This Proves
A digital presence is infrastructure when it connects ownership, publishing, communication, and measurement.
The Pearls Farm work spans a vineyard-services company and a Napa wine brand. Current proof is the role, the systems, and the live surfaces; traffic, lead, and revenue outcomes will be added only after the new measurement layer has enough data.
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