Jordan Lopez

Prosperando

The Flores family’s wine brand, from Napa Valley. The store runs on Shopify with their web team. I handle how it looks: the photos, the color, the family’s story and the posts.

prosperandovineyards.com first screen: a vine row under the Prosperando crest

What changed

The store went public in October 2026 with all eight wines for sale, and it now looks like one brand from the first photo to the last chapter. Its Instagram went from no posts at the end of August to a real feed, in English and Spanish.

The first screen, before and after

Before, the site opened on a dark dusk shot. Now it opens on the vines in full color, under the family’s crest.

First screen of prosperandovineyards.com before: a dark vineyard at dusk
Before: the first screen in October 2026.
First screen of prosperandovineyards.com now: a bright vine row under the Prosperando crest
Now: the live site.

What I do for them

The look
I regraded the photos on the site to one look and added new ones.
The story
Seven chapters on the Flores family, told in photos from my shoots and the family’s archive.
The bottles
Bottle photos for the site and the posts.
The posts
Its first nine Instagram posts, in English and Spanish, and videos of Leo and his family.
The events
Photos and video of its invite-only lunch, October 2026.

Shot for Prosperando

  • A bottle of Prosperando Cabernet set in the fork of an old oak, vine rows behind it
    Cabernet on the oak
  • A bottle of Prosperando Chardonnay against a blue sky, gold vines behind it
    Chardonnay, blue sky
  • Bottles of Prosperando Chardonnay in a silver bucket of ice
    Chardonnay on ice
  • A wood Prosperando case beside three bottles and an olive branch
    The wood case

Want this for your business? I’ll write back myself.

eljordp@gmail.com