Pearls Farm Labor and Prosperando

Since July 2026 I’ve been the media and web person for Leo Flores’s two companies: Pearls Farm Labor, his Napa vineyard and orchard crew company, and Prosperando, the family’s wine brand.

pearlsfarminc.com first screen: the crew request headline over vineyard rows

What I do for them

The site: pearlsfarminc.com in English and Spanish, rebuilt in July 2026. Growers request a crew with the crop, acreage, location and timing. Workers and foremen apply on their own Spanish-first path.
Photos and video: The R8 and the drone at night picks, a crush morning and vineyard work, with the photos graded in Lightroom.
Posts: Reels and carousels on Instagram, Facebook and TikTok, with captions in English and Spanish.
Replies: I turned off Meta’s automatic replies, since most messages came from job seekers. Growers who write in get a personal reply.

pearlsfarminc.com before and after

Before I rebuilt it, the site opened on a logo and one Contact Us button. That’s it. Now it opens on my drone footage of the work, with the crew request one tap away.

Before: pearlsfarminc.com in February 2025, before I rebuilt it.

First screen of the Pearls Farm Labor redesign — Now: the live site, October 2026.

What it brought in

Between the website and the posts I run for them, I’ve brought Pearls Farm Labor new crew jobs. Every request shows which page or post sent the grower, so we know what’s working.

The crew request form on pearlsfarminc.com, with fields for property location, crop, acreage, work needed and start date — The crew request on pearlsfarminc.com, October 2026.

How the month runs

During harvest I’m in the rows at night with the camera and the drone, then I grade, edit and post. I keep the site current between shoots. When photo albums weren’t getting much, I switched to reels of the work.

Video I shot for Pearls Farm Labor, fall 2026.

Cabernet night pick
A crew update in Spanish, with English captions, from the last rows of a night harvest. Shot on the R8 and the drone. Pearls Farm Labor on Instagram, Facebook and TikTok, Oct 2026.
Watch with sound on Facebook
Night harvest at the bin
R8 footage that plays on pearlsfarminc.com, credited to me by name. Night harvest, Sep 2026.
See it on pearlsfarminc.com
Tank filling at the crush
A graded R8 clip from the “From Atlas Peak to the crush line” post. Pearls Farm Labor on Instagram and Facebook, Oct 2026.
Original post on Instagram

Shot on the R8 during harvest and crush, fall 2026.

Crew working a lit vine row at night, yellow lugs full of grapes — The row under work lights

A picker in a hi-vis vest smiles, holding a cluster of grapes — Night pick

Night harvest: gloved hands tip a picking lug of grapes into a bin — Grapes in hand

A picker carries a full lug overhead under a headlamp — Full lug, overhead

A Pearls bin full of grapes beside the destemmer conveyor and a forklift on the crush pad — Bin 69 at the crush

Driver on an orange Kubota tractor at night — Kubota on the night shift

Three crew members at a Pearls bin at night, two laughing toward the camera — Three crew at the bin

Prosperando

The Flores family’s wine brand. Its Instagram had no posts at the end of August. I put together its first nine posts, in English and Spanish, built around my own bottle photos and the family’s archive.

Want this for your business? I’ll write back myself.

eljordp@gmail.com

Call (707) 339-9561 Or use the contact form